Link building is basically a method for how SEO pros and marketers get links for their posts on the Internet. The hope is that these links will lead more people to your content, which will help bring them to higher search engine rankings for the relevant topics. For this to work though, these links need to be from credible sources that will not simply disappear after you submit them. There are a few different ways to go about building backlinks to your web page or blog. These include:
Digg is one of the first sites to really take link building to a new level. It uses a “digglet” where webmasters can post a URL to any specific topic they choose. If a submission receives enough Diggs within a certain time period, it will rise to the top of the list and appear at the top of the search engine rankings when people look for a keyword related to the topic. A good example of a digger would be if you wanted to rank for “web design”, you could create a submission called “Web Design Tips” and then put a link to your page in the “Share This” section.
WordPress Another popular blogging site that has started to offer more services to its users in the form of content is WordPress. When a user creates a new post, they can leave a comment, which will be visible to all other readers. If the comment gets approved, they can leave a link in the body of the comment, which may direct interested parties looking for more information to visit their site.
Anchor A link building service that should never be overlooked is the use of anchor text. This is simply a string of words that are used to represent a certain piece of information. For SEO purposes, an anchor text should always be contained within the link itself. For instance, if someone were interested in learning about the latest trends in social media, they may submit a search for “social media” and include the word “link” within the link. The more times the keywords and link are sprinkled through the link building copy, the more times the SEO copy will have a high position in the rankings of various search engines.
In addition to building quality links, another important aspect of SEO is the ability to build quality traffic. When webmasters start to see results from SEO efforts, it is very common for them to begin to seek out other companies to provide link building services. As search engines continue to show higher rankings for websites that offer link building services, these webmasters will begin to seek out those companies to provide SEO services as well. In fact, many SEO companies have begun offering services where a company can create quality content based on the customers’ request and then publish it on a website.
SEO Tactics There are a variety of different tactics used to achieve the desired rankings in search results. Some of the most common tactics include writing keyword rich articles, optimizing page content and making use of link building techniques. Some SEO companies employ tactics such as pay per click advertising and pay per impression advertising. Others include using SEO in email campaigns and social media marketing. No matter how a company chooses to implement SEO, it is critical for a company to continually test new tactics to determine which of the tactics generate the most results.
One SEO tactic is article marketing, where businesses write original content related to a product or service and submit the articles to directories. The articles should contain relevant keywords, and the URL for the article should be included within the author resource box at the bottom of the article. Many major article directories allow mentions in blogs, articles and forums.
Social media marketing, also known as SMM, makes use of social media to promote a brand or product. By adding a link to a company’s Facebook page, or adding links across several popular social media sites, businesses will be able to generate new content on a regular basis that contains links to their website. Companies can also add anchor text to their articles and blogs, so that when a user clicks on the link, they are taken to the company’s website. Companies may also choose to purchase text links, which can be found in many of the online databases that track online bids on ad space. This allows companies to purchase text links in bulk and then place them on their websites, articles, and blogs in order to increase the amount of traffic they receive from links placed outside of the company’s website.