Digital Marketing – How to Use Different Digital Channels to Promote Your Brand


Digital marketing is nothing but the collective part of digital marketing which uses various online and non-online-based digital technology like desktop computers, cell phones and many more such digital mediums and platforms to advertise various products and services. The term is very vague and covers a huge range of activities which involve electronic devices, web browsing, e-mail marketing, social media marketing etc. In simple terms, it is an organised set of activities which allow the users of digital marketing to access, store, manage, retrieve and distribute various information and data over wide networks like the internet, intranet, WAN and LAN. Marketing experts suggest people to adopt this method for the promotion of their business in order to improve sales and profits. This is because digital marketing involves very small monetary investments and you can reap long term benefits as well.

You need to find out various digital marketing channels and understand their working so that you can make best use of them for the marketing of your products. For this, you have to know your consumers, study their likes and dislikes and other factors so that you can create digital channels and content according to them. You can send informative emails to your potential consumers, use business blogging to post the latest news and information and news about your products, launch promotional campaigns on YouTube and Facebook among others. This will help you reach out to a large number of consumers.

Apart from email and Internet, you can also use other digital marketing channels to promote your brand effectively. You have to collect contact details from your target customers and then send generic e-mails with different tactics and techniques to them. This will trigger a chain reaction amongst your consumers and other prospecting clients who want to know more about your company. By using the same tactic repeatedly, you can even convert some of them into leads. This will give you another level of advantage over your competitors.

Digital marketing strategies are not only effective but affordable as well. You don’t need to spend a large amount of money to start an online business. The cost involved is very low and it doesn’t require much time, effort or resources. In fact, you can get the help of professionals to make your digital marketing strategy work for you.

But why go for traditional marketing when you can have a successful digital marketing campaign as well? This question is often asked by beginners. They have a misconception that traditional marketing comprises print, broadcast, and direct mail. They fail to understand that all these modes are very expensive and not everyone can afford them. And moreover, they have limited distribution, which means only the population they want to target can receive the printed material. Not only this, their reach may be restricted due to geographical barriers.

On the other hand, digital marketing campaigns are cheap and do not require much effort on your part. All you need to do is set up an online shop or a blog and let the customers come in. Once you have established a good relationship with them, you can then offer them exclusive discounts and freebies on your website. Apart from this, you can also develop a relationship with them by sending them regular newsletters with valuable information. If you wish, you can even send them product updates through email and then earn additional profits. If your website generates a lot of traffic, you can also consider advertising your site with Google AdSense.

An important factor that makes your online business stand out from the crowd is your ability to create different digital channels to promote your brand. For instance, you can use Facebook to create a fan page that allows your existing fans to share information about your products and services and add you in their friend list. You can use YouTube to make video testimonials and upload the clips to share with your customers. You can have a discussion forum on your website where your current customers can interact with each other and exchange ideas on how to improve their business. These different digital channels that you can employ will help you build brand awareness.

However, before you start using these digital channels, it is important that you choose the right ones that will bring you maximum benefits. Since these media platforms have a lot of competition, you have to choose a platform that will be easy for you to manage. You can also choose between pay per click (PPC) advertising and search engine optimization (SEO). PPC ads will cost you more money but they will reach a large number of people who will result in more awareness about your products. Search engine optimization, on the other hand, will require you to spend less money but you will not be able to make use of all the digital channels that you can build on your website.