We’ve all heard the terms SEO, SEM and Link Building but what exactly are each of these terms and what does it really mean? There is a large amount of misinformation floating around on the internet. Let’s take a look at a few of the more common terms and see if we can clear up the confusion.
Search Engine Marketing or SEOM is an online marketing technique that is used by the major search engines to rank web pages. Many of the SEO and Link Building techniques associated with this term are actually free. The major search engines use a series of complex algorithms to rank web pages. This is where the importance of Search Engine Optimization and Link Building enter the picture.
SEM is very important to the success of a website because the major search engines use your SERP as the basis for determining which page you are in their index. In other words, if your site doesn’t appear in the SERP (Search Engine Results Page) the search engines will not be able to recognize it as relevant to the user. It may appear as a spam site and that would cause your ranking to drop even further. Without good SERP placement you are finished. Without top rankings you will be in a real bind.
Popular search engines like Google and Yahoo are constantly changing their algorithms so they can give more accurate results for users. In order to rank your site, you need to build links with other sites. You can build the links yourself or hire a professional.
Link Building is when one site sends a link to another site. These links should all be natural and not coming from sites that are unrelated to the content of the original site. A well-established relationship between the site and the other site will work well.
If you have ever used a paid search or paid advertising service, you’ve seen how complicated it can be. When you try to use SEO methods, there is no way to tell whether or not it is working. With link building you can always know for sure that you are succeeding in your efforts.
SEO will not get you rich but it will help you get your website out there in front of a huge number of potential customers. That means more sales and more money to spend on advertising. Your efforts will also have a positive effect on your business because you are directing potential customers to your site. A lot of customers like to do business with businesses they can trust.
When SEO and Link Building came together you can accomplish some serious results. You can get a good high rank in the SERP for any niche that you target and that means sales and lots of them.
Do not despair if you don’t have the time or the expertise to be in the top positions all the time. There are companies that specialize in this work for you.
The key to getting your website to get on the first page of a search engine is SEO. Without it your traffic will drop dramatically and you won’t be able to make any sales. This is why SEO is so important.
You can hire SEO and link building experts to handle this process for you. You can also take advantage of the knowledge of other SEO professionals who have spent years optimizing websites. It is possible to find a company that specializes in SEO and link building services.
The basic skills that most people need to improve on are the building of backlinks and writing articles that get picked up by other sites. Once you are able to get a small number of these high quality links pointing to your site, it will be time to worry about a higher quality of links.