SEO is often used as an umbrella term for various web strategies which involve efforts to increase web traffic and page ranking. All such efforts can be grouped under the heading of SEO, but there are a number of elements that have direct links to its name.
The first SEO tool in web promotion is Search Engine Optimization, or SEO. It is a way of managing search engine results for a site.
SEO involves improving the presence of a site with a key phrase search engine result. It can involve so many things, including tweaks to the HTML code, link building, content indexing, etc.
Link building is a relatively simple search engine optimization method. It is the process of creating a link from a site that is relevant to your own to a site that is relevant to another site. In this way, visitors can find what they are looking for.
While link building to major search engines is one of the most popular methods of promoting a site, it has been the subject of intense criticism. However, it does have its advantages, and the more links a site has to another site, the higher its search engine ranking will be.
Web content indexing refers to finding out which pages on a site are the most relevant to a keyword phrase. This process is best accomplished by examining the content on these pages for similar keywords. Then, these keywords will be highlighted to make them easier to locate.
While link building is the element that is responsible for getting a site noticed on the search engines, content indexing is responsible for getting a site ranked highly on the SERPs. It is commonly considered the “bread and butter” of SEO, as it is what the search engines use to measure a site’s relevance. It also gets a site noticed by the masses, who might want to know what other sites are up to.
Another component of SEO is link popularity. This is the way a site makes itself known to the Internet. It can include things like creating blogs, posting content to blogs, and submitting articles to web directories.
Link popularity is created by both the linking (embedding) of a site with a URL on other sites, and by reciprocal linking, where two websites that share the same value in the market exchange links back and forth. This can get a site a little more visibility, but only if the site in question is relevant to the content of the other site. If the content on one site is more of an influence on the content on the other, it won’t matter that they are both linking back to each other.
One of the main concerns about link building is that links are easy to manipulate. This is a valid concern, especially because Google includes guidelines in its HTML for how links should be performed. However, there are ways to mitigate this risk.
As an example, the Better Business Bureau advises that a company whose link is included in the public record be registered and approved. Also, a link must be visible. There is also a possibility that you may not be approved to use the link on your site, especially if the listing is made through an aggregator or directory and not an actual authority site.
While SEO has been around for quite some time, the term is rarely used in its more technical sense. The majority of companies working in the SEO field are in the link building and content optimization arenas.