SEO (search engine optimization) is the process by which search engines recognize websites as valuable. In simple terms, SEO is how search engines determine if your website has any relevance to a particular topic. A website with good SEO will show up on the first page of search results when users type in a search term that begins with that phrase.
There are two types of SEO, Google and Yahoo SEO. In a nutshell, Google’s method is to use robots to crawl the web for content relevant to a specific search term. It is essentially a human organ designed to help organic results come out of the system.
Yahoo’s definition of SEO is to manipulate keywords in order to increase the amount of exposure on your website. Its goal is to be the leader in keyword relevance, which is when you put your site at the top of searches to match a particular keyword with its content.
Both methods of search engine optimization work differently, but they both play a significant role in getting your website listed on Google or Yahoo. One method that is used by both companies is to pay people to do link building. This is essentially when a company pays to get its website listed in directories.
Link building is especially important in determining the success of any website. As mentioned earlier, search engines have found it very useful to find relevant websites and get them indexed so that their content shows up in search results.
In the past, the Internet did not have many directories, but that all changed in the late 1990s. With the opening of larger search engines, the number of relevant websites skyrocketed. As a result, there were more websites listed in the directories, which meant that more visitors saw your site every time they typed in a search term that contains that phrase.
The newer method to build websites is also known as viral marketing. This method involves getting websites to appear on other websites, as well as forums and blogs. In essence, this is a similar process to organic search engine marketing, but it works for viral sites because it’s easier to build your site than organic ones.
Another aspect of SEO is link building. This involves getting links to your website, where the webmaster sends the links back to you. In return, you get to receive a percentage of the traffic directed to your website, plus some additional revenue.
Although link building and SEO are different, they’re closely related. Although many marketers find it difficult to learn SEO, those who master the art can quickly boost their rankings in Google and Yahoo. The more links to your website, the more chance of appearing in a specific search result, thereby making it more likely that your website will be found by people searching for the topics you specialize in.
There are a few things to consider when you’re looking into link building. You want to make sure that you’re only paying for links that lead to quality websites and only build links to those that are relevant to your site. You don’t want to pay for the website you want in the directory, and you definitely don’t want to place the affiliate link on a site that’s not relevant to the subject of your website.
There’s no denying that SEO plays a key role in getting your website listed in Google and Yahoo, but link building is just as important, if not more so. In fact, in the future, search engines may even incorporate link building into their algorithm to determine how they rank websites.